Breaking News

Clothing Company American Apparel Names Nail Polish Color ‘Hassid’

American Apparel is causing controversy again, after naming one of the colors of a nail polish line “Hassid.” The “nail lacquer,” as the bottle officially says, is black, but keeping with owner and founder Dov Charney’s incendiary vision, it was designated the religious moniker to honor (or mock) the ultra-orthodox community’s taste for all-black clothing.

Charney, who is Jewish, is no stranger to exploiting Chasidic culture to sell clothing. In 2009 Wood Allen successfully sued his company for five million dollars, over an American Apparel billboard featuring Allen’s Annie Hall character in the famous Chasidic garb dream sequence.

Of course, Charney’s choice can also be approached from a different angle: “Hassid” translates to “piety” or “loving-kindness.” So perhaps he just wanted to brighten the image of a gloomy color.

…read more
Source: The Algemeiner

Please ShareShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on StumbleUponPin on PinterestEmail this to someone

Jewish Content

Posted by on June 18, 2013. Filed under In This Week's Edition,Jewish News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.