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ESPN holds key to Nielsen-Arbitron deal

The fate of Nielsen’s proposed $1.26 billion purchase of Arbitron likely lies with ESPN, The Post has learned.The sports-media giant licenses software from Arbitron for a new project that enables it to tell how often viewers are watching the network over television, radio, PCs, smartphones and tablets… …read more
Source: NY Post

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Posted by on August 26, 2013. Filed under Business News,Health / Sports. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.