Online giant Google is planning to dominate the street corner as well as the internet with top-secret proposals to open a series of retail stores by the end of year, according to reports.
Sources have reported the company is planning to open branded shops across the U.S. before the end of 2013 in order to keep up with competitors Apple.
The respected tech website 9to5google.com reported an ‘extremely reliable source’ on the plan on Friday which would first be rolled out across major U.S. cities in time for the holidays.
‘Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase.’
‘Google competitors Apple and Microsoft both have retail outlets where customers can try before they buy.’
The company would be able to sell its products directly to shoppers through the retail spaces.
Products on offer would include Google’s phones, chromebooks and their latest invention Google Glass – the new high tech spectacles which, when released, will be able to display online information directly in front of the eyes.
The website claims it was this latest invention which spurred the firm into action on a retail plan.
Insiders believe shoppers will need somewhere to test drive the pioneering product before parting with the hundreds of dollars Google are expected to charge for them.
Google has already made a partial entry into the world of retail with counters in Best Buy stores across the U.S. and in PC World in the UK although they tend to advise customers rather than push sales.
The search engine is following in the footsteps of the successful Apple model where experts now advise users on how to get the most of their products as well as making sales in more than 400 stores.
Microsoft also now has 51 retail stores focusing solely on their products, with plans to open more later this year.