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Google to Open Series of Retail Outlets By the End of the year To Take on Apple

Online giant Google is planning to dominate  the street corner as well as the internet with top-secret proposals to open a  series of retail stores by the end of year, according to  reports.

Sources have reported the company is planning  to open branded shops across the U.S. before the end of 2013 in order to keep up  with competitors Apple.

The respected tech website 9to5google.com reported an  ‘extremely reliable source’ on the plan on Friday which would first be rolled  out across major U.S. cities in time for the holidays.

‘The mission of the stores is to get new  Google Nexus, Chrome, and especially upcoming products into the hands of  prospective customers,’ the website writes.

‘Google feels right now that many potential  customers need to get hands-on experience with its products before they are  willing to purchase.’

‘Google competitors Apple and Microsoft both  have retail outlets where customers can try before they buy.’

The company would be able to sell its  products directly to shoppers through the retail spaces.

Products on offer would include Google’s  phones, chromebooks and their latest invention Google Glass – the new high tech  spectacles which, when released, will be able to display online information  directly in front of the eyes.

The website claims it was this latest  invention which spurred the firm into action on a retail plan.

Insiders believe shoppers will need somewhere  to test drive the pioneering product before parting with the hundreds of dollars  Google are expected to charge for them.

Google has already made a partial entry into  the world of retail with counters in Best Buy stores across the U.S. and in PC  World in the UK although they tend to advise customers rather than push  sales.

The search engine is following in the  footsteps of the successful Apple model where experts now advise users on how to  get the most of their products as well as making sales in more than 400 stores.

Microsoft also now has 51 retail stores  focusing solely on their products, with plans to open more later this year.

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Posted by on February 17, 2013. Filed under NY News,Slider. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.