A new line of Norman’s chalav Yisrael yogurt is being introduced in many dairy cases in the kosher market. The products were showcased to rave reviews at Kosherfest 2012. The Greek yogurt was named Best New Dairy Product at Kosherfest by a prestigious panel of judges at Kosherfest’s annual new-product competition on October 18.
Norman’s Greek yogurt was developed by a panel of experts, headed by Jacob Glauber, who sought to capture a rich texture and magnificent taste. For the first time, tens of thousands of households who consume only chalav Yisrael will be able to enjoy the taste and benefit from the healthy features of the products. The Greek yogurt is made in Norman’s exclusive chalav Yisrael factory and is produced in small batches to ensure that every spoonful is of the highest quality.
Norman’s Greek yogurt comes in six delicious flavors—plain, strawberry, peach, black cherry, vanilla, and blueberry. Additional flavors are due to be added in coming months. Starting at just 100 calories a serving, it is enough to satisfy the palate of yogurt lovers while providing a whopping 14–18 grams of protein (depending on the flavor). For dieters, it is certainly an alternative to high-carb and sugar-free products. A delicious serving of Greek yogurt has a fraction of the fat and a lot more taste. Shulim Ostreicher of Norman’s said that the company was “delighted to be able to bring this healthy and tasty addition to the kosher consumer.”
The company, which is planning to release many new recipes using the Greek yogurt, said that the product can be used in many ways. For example, it suggested: “Add some fruit and honey, place it on top of pancakes, substitute it for cream cheese in recipes, or just grab a carton for a quick snack on the go—the possibilities are endless, and so are the benefits.” Mr. Ostreicher added, “Imagine a 6-ounce cup of yogurt that is loaded with all the minerals the body requires and can be as satisfying as a meal at any time of the day.”
Most people need no introduction to the Greek yogurt craze rapidly sweeping the nation. The thick, creamy treat has taken the country by storm. As more and more people start buying Greek yogurt, the number of companies offering it has grown by leaps and bounds. U.S. sales of Greek yogurt have more than doubled in the past five years to $1.6 billion, according to Euromonitor International. Last year, Greek yogurt accounted for about 21 percent of yogurt sales.
Unlike the thinner, more sugary yogurts that dominated U.S. supermarket shelves for years, Greek yogurt has a thicker consistency because of the way it is strained. For many, a big part of the attraction is that it is also low in salt and fat and high in protein, leaving people who consume the product satisfied and giving an extra energy boost without the unnecessary calories. It’s also easy to digest and is extremely versatile, lending itself to great recipes and various flavors.
Norman’s Greek yogurt is the latest product in the Norman’s line that includes a full line of yogurt, leben, and Israeli dairy products that are known for being part of the lavish Israeli breakfast. v