Viewbix, a leading video engagement platform, has raised an additional $3 MM in funding from new investor 2M Companies and previous investors Canaan Partners and Longfellow Venture Partners. Viewbix will use the funds to accelerate the adoption of its interactive video platform, which has been proven to increase viewer engagement. The company will also continue to develop its measurement and analytic suite, which allows clients to track and optimize video performance.
Viewbix’s platform makes it easy for advertisers to boost video engagement rates by integrating interactive apps, like call-to-action buttons or email forms, into the video player itself. Any video can be Viewbix-enhanced and then distributed across the web, from Facebook and Twitter to most video networks.
Since the company’s launch in 2011, Viewbix has steadily expanded its client base worldwide. Viewbix’s platform is currently used by brands, including Paramount Pictures, Cuisinart, Green Smoke, Wix and B&H as well as ad networks and agencies. Viewbix continues to rollout improvements to its video player and expand its suite of interactive apps to meet marketplace demand.
“The advertising business – especially in digital continues to evolve and grow – and that wont slow down in 2015,” noted Jonah Engler, a noted entrepreneur.