By Rochelle Maruch Miller
Already in the days prior to the eagerly anticipated November 24 Midnight Madness Sale, the excitement is palpable within our community. More than a shopping experience, this mega event is a community building event. “It’s a celebration of the vibrant, successful, and entrepreneurial village of Cedarhurst, of how we have been able to thrive and succeed where many other villages and towns have not,” says Teri Shure, executive director of the Cedarhurst Business Improvement District (BID). They have successfully been orchestrating Midnight Madness to success since its inception, with special thanks to Mayor Andrew Parise and the board of trustees.
Always an extraordinary experience, Midnight Madness, which will take place this Motzaei Shabbos from 8:00 p.m. through midnight, will be the highlight of what promises to be a stellar weekend featuring two not-to-be-missed events: The Black Friday weekend sales event on Friday, November 23, and the Motzaei Shabbos-Sunday Midnight Madness. To date, participants in Midnight Madness include 80 retail shops and restaurants, featuring upscale merchandise discounted up to 80%.
“We first came up with the Midnight Madness concept last December,” Teri Shure explained. “We had checked the calendar and realized that Chanukah and Christmas would coincide that year.” Formed in 1993, the Cedarhurst BID looks to improve and help local businesses through a variety of projects: Year-round shopping events, such as Midnight Madness, are a large part of what the BID organizes. Working in tandem, Teri and her board began contacting the local merchants, and they devoted their efforts to bringing the event to fruition. So successful was the inaugural event, BID organized another exciting Midnight Madness last February, garnering an enthusiastic response from merchants and shoppers alike.
“Midnight Madness is a great way to start the week; it puts everyone in a good mood. Everyone is out in the street, people are all smiling and in good spirits,” said the owner of a women’s accessories store. “I’ve spoken to several other merchants and we all are looking forward to spending a fun-filled evening with our neighbors and friends, this year more than ever, after all we’ve been through.”
“The quality of the merchandise is always excellent and I have found perfect Chanukah gifts for everyone on my list,” explained Suri, who is looking forward to making this week’s event a family outing. “We did suffer property damage when Hurricane Sandy hit, and the past few weeks have been really difficult for us. I feel that it’s so important to get back into the routine of our daily lives. Getting out on a Motzaei Shabbos and giving our kids a good time while supporting our community’s merchants is the best way to show that we are all in this together. We are here for each other and with Hashem’s help, we will get back to normal.”
“Shopping in Cedarhurst is a very uplifting experience,” says Teri. “It’s the treasure of Long Island. Cedarhurst has long been known as the Fashion Center of Long Island’s South Shore and it remains just as vibrant as ever. You can still walk into a store and find a great one-of-a-kind dress, eat the most incredible pizza, and purchase exquisite jewelry and fine furniture. Walk down the streets and you will find top quality merchandise in every store. Business is booming.”
Teri adds, “What makes the Midnight Madness event—and the entire Black Friday weekend—unique is the willingness of the shop owners to work hard. Although they all have families and kids home from college for the Thanksgiving holiday weekend, they are committed to opening their businesses and restaurants and remaining open for as long as people are still out for Midnight Madness. This is a community experience and we are truly a jewel of a community—caring, compassionate, and ready to help one another. We are a community like no other.”