Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 stores, has opened its newest store in the heart of Coney Island at 1327 Surf Avenue, and will be celebrating their grand opening on Friday, May 23. Situated across the street from the brand new Thunderbolt rollercoaster and alongside such legendary and iconic places as the Boardwalk, Cyclone, Wonderwheel, and the New York Aquarium, the new Rita’s in Coney Island will be offering complimentary Regular Rita’s Ice for the whole community to try during the grand opening celebration on Friday, May 23. The first 50 guests who donate a school supply for the nonprofit Coney Island Greeters Program and stay in line until doors open will win free Rita’s Italian Ice for a year!
All products served at the new Rita’s Italian Ice in Coney Island are kosher. The store is owned and operated by local residents and franchisees Ezra Shalam and Yehuda Litvintchouk, who hired 30 “Treat Team” members from the local community.
“We are so excited to introduce Rita’s Ice Custard Happiness to Coney Island,” said Ezra Shalam, franchisee. “In addition to our famous homemade Italian Ice, Rita’s is proud to reintroduce Old Fashioned Frozen Custard to Coney Island. This lost delight made its debut in Coney Island in 1919 and became a sensation, selling 18,460 cones on the first weekend! We look forward to celebrating our grand opening this Friday!”
Since 1984, “Ice, Custard, Happiness,” has been the popular brand’s motto, and 30 years later, Rita’s still has a cult-like following and serves up a big dose of happiness with their freshly made custom treats. Rita’s traditional Italian Ice is a smooth and delicious frozen treat made fresh daily with real fruit, available in over 65 flavors.
All guests who visit the new Rita’s Italian Ice for the grand opening will receive a free regular Ice of their choice. Guests can choose from numerous Rita’s Ice flavors including the most popular, Mango, Cherry, Alex’s Lemonade, Swedish Fish®, and Cotton Candy, just to name a few! If guests want a bit more decadent treat, Rita’s Cream Ice, without the heaviness of ice cream, is offered in silky smooth flavors. Health-conscious guests can still enjoy a taste of Rita’s with sugar-free flavors also available.
Rita’s, the “Home of Cool Treats,” offers many delicious options in addition to Italian Ice, including Misto® Shakes, a combination of Italian Ice and Old-Fashioned Frozen Custard blended into a cool, creamy, delicious customizable treat, a personalized Blendini®, which is Old-Fashioned Frozen Custard and Italian Ice with your choice of mix-ins such as Snickers® blended together, or a Gelati, your choice of Italian Ice layered with creamy Old-Fashioned Frozen Custard.
Other tempting treats include Rita’s twist on an old-fashioned favorite, Milkshakes, made with Rita’s famous Old-Fashioned Frozen Custard and available in a variety of flavors, topped off with whipped cream. Some of Rita’s newest additions will be offered, including Sundaes, Frozen Custard Cakes, and Custard Cookie Sandwiches, as well as Light Custard!
Rita’s Italian Ice in Coney Island features the same great combination of freshly made Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened, thirty years ago in 1984.
The new Rita’s Italian Ice in Coney Island can be reached by calling 718-266-7482 and is open 12:00 p.m.–12:00 a.m. Sunday–Friday, and 12:00 p.m.–1:00 a.m. Saturday. Rita’s is located at the corner of Surf Avenue and West 15th Street at 1327 Surf Avenue, Coney Island, NY 11224. Visit www.ritasconeyisland.com. v