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Supporting S’derot With A Bite Of Bissli

As Israel recovers from yet another military operation to ensure the safety of its southern residents, Osem USA is once again teaming up with the JNF to raise money for the support of a large indoor playground in S’derot.

S’derot, located close to Israel’s border with Gaza, has long been afflicted with daily rocket attacks traumatizing residents. Children fear leaving the safety of their homes and the idea of playing outside in an exposed playground has become a distant memory. Together with the JNF, Osem is funding the large, reinforced, indoor play center for the children of S’derot to enjoy without the need to run for shelter should the siren wail. The center will also be used for rehabilitation work, classes, and parties.

Osem is raising the money for this momentous project by donating 50 cents each time a Passover snack (Bamba, Bissli, and POPCO) is bought (up to $100,000). “We, at Osem USA, are delighted to have this opportunity to raise money for JNF’s recreation center in S’derot where children can have fun and feel safe and secure,” said Kobi Afek, Osem USA’s director of marketing. “It is a fantastic way to support Israeli children through proceeds from Osem sales. Every child in the U.S. who consumes Bamba and Bissli is helping other children in Israel.” v

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Posted by on March 14, 2013. Filed under In This Week's Edition. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.