Alumna Shuli Lowy Named Mobile Marketing “Woman to Watch.” Shuli Lowy, a 2010 graduate of Touro College Los Angeles (TCLA), was named a Mobile Marketing Woman to Watch for 2014 by MobileMarketer.com. Lowy, who served as president of the student council at TCLA and valedictorian of her class, is the marketing director for the marketing group Ping Mobile.
“Congratulations to Shuli on this well-deserved honor,” said Samira Miller, director of admissions at TCLA. “While a student, Shuli excelled academically and displayed leadership in her role as student council president. Based on her accomplishments, we expect to see much more from her in the years to come.”
In an interview with Mobile Marketer, Lowy called her job “an adventure,” as she is always marketing several different products at once. “Over the past year alone, I have worked with marketing personnel of movie production companies, auto brands, hospitality chains, banks, apparel lines, and musicians,” she said.
Lowy worked as an intern at Ping Mobile before she was promoted to her current position. According to a Ping Mobile press release, Lowy, 23, works closely with senior executives at Fortune 500 brands to plan and launch their mobile marketing activities, and helps shape the company’s focus on providing industry-progressing marketing leadership. She is responsible for the placement of hundreds of millions of mobile ads and for full-circle SMS activity for key brands, and has remained at the forefront of mobile innovation by introducing new interactive mobile technologies to the market.
Her experience at TCLA empowered her to excel professionally, she said.
“The small classroom setting of TCLA, combined with the exceedingly qualified and accessible faculty, allowed me to study key entrepreneurial subjects, including marketing, economics, finance, accounting, and business ethics, as well as hone important professional skills.
“More importantly, it sparked my passion for the creative energy of consumer engagement which has served as a powerful guiding force for me ever since.”
Ping Mobile singled out the proactive role Lowy has taken as an educator and a builder in the mobile marketing community, something Lowy said she planned to do more of in the coming year. She added that she would also work to ingrain an awareness of legal and social regulations related to mobile marketing.
A native of Los Angeles, Lowy stressed the importance of attracting women to the mobile marketing industry. “Each of us needs to make an effort to market this field to women who are in the midst of making their career choices,” she said. “Get involved in your local universities and enlighten women about the prospects available within mobile.”
White House Briefing. Approximately 160 leaders in social work education gathered recently in the nation’s capital for a White House briefing from senior executives in the Obama administration to discuss the future of health care and identify a path forward for social work education in the new era.
Dr. Jennifer R. Zelnick, associate professor and social welfare policy sequence chair at the Touro College Graduate School of Social Work, represented Touro at the event. The occasion was hosted by the White House Office of Public Engagement in the Dwight D. Eisenhower executive office building and organized and sponsored by the Council on Social Work Education (CSWE), the national accrediting body for social work education.
“As we enter a new era with the Affordable Care Act, it is important that social work be at the table,” said Dr. Zelnick. “Given our experience working with those who bear the brunt of social problems, and our rich understanding of how social circumstances shape health and well-being, social workers are natural leaders in integrated health care teams.”
Titled “Addressing the Social Determinants of Health in a New Era: The Role of Social Work Education,” the briefing was conducted by representatives from a variety of federal agencies within the Department of Health and Human Services and the National Institutes of Health. The speakers touched on emerging needs in behavioral health in the United States, new expectations under the Affordable Care Act, and social work’s role in building capacity to meet U.S. needs for mental health, substance abuse, aging, and disability in an increasingly diverse context.
“We organized this event with two goals” said Darla Spence Coffey, president and CEO of CSWE. “We wanted to both inform social work educators of the historic changes and opportunities, but we also wanted to provide an opportunity for agency leaders to get a firsthand experience of the resources that social work brings in terms of understanding and addressing the social determinants of health.”
Participants, including deans, directors, and social work faculty from across the country, learned about federal campaigns to reduce stigma in mental health and increase the quality of long term care and disability services. Attendees also heard about less-discussed portions of the new federal health care bill that make substantial investments in public health, and fund integrated health care teams that include social workers.
Symposium on Healthcare Quality Improvement. They came from physical therapy, occupational therapy, nursing, physician assistant, and speech and language pathology programs—about 75 Touro College School of Health Sciences students and faculty in all—to Beth Israel Medical Center in Manhattan recently, to engage in a panel discussion and breakout groups on the topic of “Quality Improvement (‘QI’)” and how it is used by healthcare teams in a variety of settings.
The occasion was the first annual “Interprofessional Education (IPE) Symposium” on healthcare quality, and the panelists were Touro faculty members Amanda Foglia, MS, CCC/SLP; Scott Gould, PA-C, MS; Elliot Katz, MA, OTR/L; Ted Marks, DPT, CCS; and, from Beth Israel Medical Center, Marie Moss, RN, MPH, CIC, a nurse and infection control specialist; and Kathleen Kearney, NP, a nurse practitioner for intervention cardiology.
“The school saw this event as an opportunity to engage a multidisciplinary audience around the important topic of health care quality and the various roles we play,” said Nathan Boucher, director of graduate education, assistant professor in the Physician Assistant Program, and moderator of the panel discussion. “IPE is a Touro College priority area and is a national movement,” said Mr. Boucher, who will be chairing the new Interprofessional Education Committee for the School.
“The primary goal was to bring various health professions together to foster collaboration,” added Jill Horbacewicz, chair of the Physical Therapy Department and a member of the multidisciplinary planning committee that organized the event.
At the panel discussion, the group talked about what quality improvement meant to them and gave examples of the quality improvement process at work. In the four breakout sessions that followed, students and faculty representing each of the health science programs were divided into separate rooms and presented with a case study of a fictional patient in one of four practice settings: the emergency department, the acute care setting, inpatient rehabilitation, and an outpatient facility. Each group then discussed patient care and quality improvement challenges in their assigned setting.
“Quality improvement, it has been shown, improves outcomes for patients and healthcare workers, reduces errors, and improves efficiency and communication between patients, providers and third party payers,” Mr. Boucher said. “It can and should take place in all health care settings.” v