Back to Basics This Rosh Hashanah: Celebrate Timeless Traditions with Manischewitz®

In a world that seems to move faster every year, Rosh Hashanah invites families to slow down, gather around the table, and reconnect with the traditions that matter most. Beginning at sundown on Friday, September 11, 2026, and continuing through Sunday, September 13, 2026, the Jewish New Year is a celebration of reflection, gratitude, forgiveness, hope, and new beginnings.

For more than 135 years, one thing has remained constant at countless holiday tables: the foods that tell the story of Jewish heritage. This year, Manischewitz®, America’s leading Jewish heritage food brand, is celebrating Rosh Hashanah with a simple but powerful message—Back to Basics—encouraging families to rediscover the recipes, flavors, and traditions that have connected generations.

Whether preparing a grandmother’s treasured noodle kugel, serving classic gefilte fish, dipping crisp apples into honey, or introducing children to beloved family recipes for the very first time, these familiar dishes do more than nourish—they preserve memories, celebrate heritage, and create traditions that will be passed from one generation to the next.

“Rosh Hashanah reminds us that while every year brings new beginnings, our strongest connections are rooted in tradition,” said Talia Sabag, Marketing Manager for Manischewitz. “Our ‘Back to Basics’ items celebrate the timeless foods, recipes, and rituals that have united Jewish families for generations. These products and dishes that tell our stories, honor our heritage, and create the memories our children and grandchildren will carry forward.”

A Sweet Symbol of Abundance: NEW this year is Manischewitz Heat & Serve Sweet Carrot Tzimmes, a delicious, melt-in-your-mouth version of the beloved holiday favorite, slow-cooked with carrots, dried fruit, and just the right touch of sweetness. A celebration of Bubby’s treasured holiday tradition, Tzimmes has long symbolized abundance, prosperity, and hopes for a fruitful New Year. Its place on the Rosh Hashanah table reflects the holiday’s enduring message of optimism, blessings, and gratitude.

Fresh from the Oven: Adding something new while honoring tradition, NEW Manischewitz Frozen Rugelach (SRP $8.99) brings the aroma and taste of a neighborhood Jewish bakery into every home. Flaky, tender, and ready to bake, these classic pastries make it easy to serve warm, bakery-style desserts throughout the holiday weekend as family and friends gather to celebrate another year together.

The Sweetest Tradition: One of Rosh Hashanah’s most cherished customs is dipping crisp apples into Manischewitz Honey (SRP $7.49), symbolizing wishes for a sweet, healthy, and prosperous New Year. Beyond this beloved ritual, honey adds warmth and sweetness to holiday baking, glazes, desserts, teas, and treasured family recipes throughout the season.

The sweetness continues with Manischewitz Apple Butter (SRP $7.49), whose rich apple flavor beautifully complements the season’s celebration of harvest and abundance. Whether spread over fresh challah, folded into baked goods, or enjoyed alongside the holiday meal, it captures the comforting flavors of autumn and the joy of gathering.

The Holiday’s First Course: No traditional Ashkenazi Rosh Hashanah table feels complete without Manischewitz Gefilte Fish (24 ounce SRP $9.99) , one of the holiday’s most enduring culinary traditions. Served chilled with Manischewitz Horseradish (SRP $3.49), the classic pairing balances sweetness with spice while honoring generations of Jewish heritage. For many families, this familiar first course instantly signals that the holiday has begun, bringing back memories of parents, grandparents, and celebrations shared around the family table.

Use Your Noodle: Comfort also arrives in the form of Manischewitz Egg Noodles (SRP $3.99), an essential ingredient found in countless family recipes passed down through generations. Available in a variety of traditional cuts—including Fine, Medium, Wide, Extra Wide, and other classic styles—these premium egg noodles transform homemade chicken soup into a comforting holiday favorite while also serving as the foundation for classic noodle kugel, baked casseroles, hearty side dishes, and other treasured recipes.

Few ingredients represent Jewish comfort food quite like homemade soup, making Manischewitz Egg Noodles an enduring symbol of warmth, hospitality, and caring for family and friends.

Just Like Bubby Made: Nothing says holiday comfort quite like a steaming bowl of homemade soup. Building on the trusted legacy of Manischewitz soup mixes, broths, and matzo balls, the shelf-stable soups are packaged in generous 24-ounce glass jars (SRP $9.99) and feature slow-simmered recipes designed to bring warmth, comfort, and nostalgia to every bowl. The collection includes Clear Chicken Broth, Chicken Noodle Soup, Chicken Matzo Ball Soup, Tomato & Rice Soup, Split Pea Soup, Bubby’s Vegetable Soup, and Mushroom Barley Soup.

This Rosh Hashanah, Manischewitz invites families everywhere to embrace Back to Basics—not simply by serving traditional holiday favorites, but by celebrating the moments that matter most. For recipes, entertaining ideas, and holiday inspiration, visit Manischewitz.com.

{Apple Cranberry Noodle Kugel with Lotus Crumble

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Recipe by Sarah D., Stmtstudio.com

Parve  |  Easy  |  6 Servings  |  1 Hour, 40 Minutes

Allergens: Egg, Tree Nuts, Gluten, Wheat, Soy

Diets: Vegetarian, Pescatarian

Ingredients:

Kugel

1 (12-ounce) package Manischewitz Wide Egg Noodles

6 large eggs

1/4 cup Gefen Canola Oil (or any neutral oil)

1 cup soy milk (or dairy milk, if preferred)

2 tablespoons instant vanilla pudding

1 cup Manischewitz Apple Butter (or any other chunky fruit jam of choice)

1/2 teaspoon salt, plus more for cooking noodles

3 tablespoons brown sugar

1 tablespoon lemon juice

1/2 cup Gefen Dried Cranberries

1/4 cup raw or toasted pecans, roughly chopped

Crumble Topping

1 cup all-purpose flour

3/4 cup oats

1/2 cup brown sugar

Pinch of salt

1/2 cup crushed Biscoff lotus cookies (about 6–8 cookies)

1/2 cup Gefen Canola Oil (or any neutral oil)

Directions:

Prepare the Kugel

1.         Cook noodles in salted water. Drain and set aside.

2.         Meanwhile, preheat your oven to 350°F and line or grease a 9×13-inch pan.

3.         In a large bowl, combine the eggs, oil, soy milk, vanilla pudding, apple butter, salt, brown sugar, lemon juice, cranberries, and pecans. Stir with a fork until fully combined. Add in the noodles and stir to combine.

4.         Pour the kugel mixture into the prepared pan.

Prepare the Crumble Topping

5.         Rinse and dry your bowl and add all the crumble topping ingredients. Using a fork or gloved hands, blend the mixture until coarse crumbs form.

6.         Evenly layer the crumble on top of the noodle kugel mixture in the pan. You can top with some additional crushed Biscoff cookies if desired.

7.         Bake for 50–55 minutes. For best results, cover with foil for the first 30 minutes, then uncover for the remainder until kugel is set and crumble is golden brown. (Return for five minutes if you feel it needs some additional baking time.)

Freezing Instructions: Allow the kugel to cool completely after baking. Wrap tightly in aluminum foil or plastic wrap, then place in an airtight container or freezer bag. Freeze for up to two months.

Reheating Instructions: Thaw kugel in the refrigerator overnight. Reheat in a 325°F oven, covered with foil, until warmed through (about 25–35 minutes). For a crisp topping, remove foil during the last 10 minutes of reheating.

Source: Kosher.com/recipe/apple-cranberry-noodle-kugel-with-lotus-crumble