OpenDor Media announced that its “Israel at 75 TikTok project” has reached over 2 million viewers by Yom Haatzmaut, Israel’s 75th anniversary. The project, which began last month, featured 75 short videos showcasing unique moments from Israel’s history, culture, and current events.
The project consisted of 75 short videos, each under 75 seconds, that showcased unique moments from Israel’s history, culture, and religion. These videos were filmed on location in Israel, giving the audience an authentic and immersive experience of Israeli life. Through this experiential lens, viewers not only learned about Israel’s history and culture, but they also connected with the people and the history on a deeper level. The videos were featured on Unpacked‘s expanding TikTok channel and Instagram feed, providing a wide audience with easy access to the content. With 75 videos leading up to Israel’s 75th Independence Day anniversary, the program provided a comprehensive and exciting look at Israel’s past, present, and future.
“We are thrilled to see such a positive response to the ‘Israel at 75 TikTok project’,” said Andrew Savage, CEO of OpenDor Media. “Our goal was to create a platform that would engage young people and help them connect with Israel in a meaningful way. We are pleased to see that our efforts have paid off and that so many people are excited to learn about Israel’s history and culture.”
The Israel at 75 social media campaign has garnered a strong response from audiences across the globe since its launch. Analytics indicate that a significant proportion of viewers, 52%, are aged 18-34, suggesting the campaign has successfully engaged a younger audience. The majority of viewers, 64%, were from the United States, followed by Israel and Canada. The campaign’s most popular content centers around food and culture, with videos showcasing the story of the Israeli spy Eli Cohen and a video explaining ‘What do 2,000-year-old dates taste like?’ receiving the highest view counts.
“As we celebrate Israel’s 75th anniversary, our social-first campaign on TikTok has proven to be a powerful tool for engaging younger audiences and promoting cultural awareness,” said Noam Weissman, Executive Vice President of OpenDor Media. “With the possibility of the app being banned in the US, we want to emphasize that TikTok isn’t a bad thing if we can educate using it. Our campaign is a prime example of how social media can be used to foster meaningful connections and appreciation for diverse cultures.”
As Israel celebrated its 75th anniversary, OpenDor Media is committed to continuing its mission of strengthening the understanding and enduring personal connection of all young Jews and their peers to Judaism, Israel, and the Jewish people. “The success of Israel at 75 TikTok project is a testament to the power of social media in engaging young people and inspiring them to learn more about Israel’s rich history and culture.” added Weissman.
