Manischewitz®, the leading kosher brand for over 130 years, proudly unveils a bold, fresh look and exciting new products just in time for Rosh Hashanah. With a focus on bringing families and friends together, the updated product line aims to reach a broader demographic, including younger and growing families.
As the Jewish New Year approaches, Rosh Hashanah and Yom Kippur inspire heartwarming meals and lasting memories. Rosh Hashanah, synonymous with joyous family feasts, is a time to share symbolic foods that convey hopes for a prosperous year ahead. This year, join Manischewitz to celebrate a ‘Happy New New New Year’—a celebration of the New Year, New Products, and a New Look.
The stars of your holiday table will be exciting new additions from the rebranded Manischewitz line. Venture into the frozen aisle, where you’ll discover delectable treats almost as good as Bubby makes them!
The new Manischewitz lineup includes Ready-to-Eat Frozen Matzo Balls, offering a comforting “hug in a bowl;” Frozen Potato Knishes, available in both classic and mini, best served with your favorite mustard; Frozen Ready-to-Eat Blintzes, available in cheese, blueberry, and potato; and Frozen Bakery items, including fresh-tasting challah, chocolate babka, chocolate rugelach, and apricot and raspberry hamantaschen—just like Bubby’s but without the hours of preparation. Simply warm, serve, and enjoy the homemade flavor in minutes.
No Rosh Hashanah is complete without the indulgence of honey. The Manischewitz Honey Bear, priced at an SRP of $6.49, pairs perfectly with your holiday spread. Also available is Manischewitz Apple Butter at an SRP $6.49, a harmonious blend of apples and honeyed butter that complements challah, enhances recipes, and offers a delightful alternative for apple dipping as well as the Manischewitz Almond Butter. And don’t forget to top off your meal with Manischewitz Honey Cookies—the perfect sweet ending!
“We wish all of our consumers the sweetest holiday season,” says Shani Seidman, CMO of Kayco Kosher, the parent company of Manischewitz. “These delicious new products, along with our new look and feel, will make your New Year special, adding joy to any family celebration and enjoyment all year long.”
The rebranded Manischewitz features refreshed graphics and colors across all products, on its website, in-store displays, and social media. You can also find Manischewitz merchandise, featuring “Yiddishisms” that reflect the brand’s heritage, available at Manichewitz.com.
The new products for Rosh Hashanah reflect this renewed ethos, supporting Manischewitz’s commitment to its core values while inviting a broader audience to explore the cultural richness of Jewish cuisine. Manischewitz aims to make the kosher, and now the Frozen Kosher aisle, a destination for everyone, regardless of background or dietary practices. Manischewitz products are more than just food—they are an invitation to experience and participate in Jewish culture.
“Manischewitz is well-known among our loyal consumers, who purchase our products day in and day out,” said Seidman. “To update our cultural relevance with a younger Jewish audience, as well as a mainstream, culturally curious audience, we’ve refreshed our brand with an exciting new look and feel across our current and new product offerings for the New Year.”
With a legacy deeply rooted in Jewish tradition, Manischewitz is embarking on a journey to transcend the kosher aisle, inviting everyone to “Savor Our Tradition” and explore the culinary heritage of Jewish culture.
“Manischewitz is not just about food; it’s about stories, heritage, and a sense of belonging. Through this rebrand, we aim to capture the hearts of the culturally curious and kosher-keeping alike, offering a taste of Jewish tradition that is accessible to all,” adds Seidman.
For delicious new recipes for Rosh Hashanah and beyond, visit Kosher.com and Manischewitz.com.
Moroccan Chicken
Recipe by Naomi Nachman, Courtesy Manischewitz.com
Ingredients
2 whole chickens cut into quarters
2 tablespoons oil
4 medium onions, sliced
4 cloves of garlic, finely chopped
1 inch piece ginger finely grated
1 teaspoon black pepper
1 teaspoon kosher salt
1 pinch saffron threads, crumbled
2 teaspoon turmeric
2 teaspoon cumin
2 teaspoon paprika
2 teaspoon nutmeg
2 teaspoon coriander
1 teaspoon cinnamon
1 cup dried prunes sliced
1 cup dried apricot sliced
1 cup cilantro or parsley finely chopped
1 cup Manischewitz chicken broth
¼ cup Manischewitz honey
1 cinnamon stick
Directions
- Preheat oven to 375
- Heat a large sauté pan on medium heat add the oil.
- Once oil is hot sauté the onions, garlic and ginger till soft, and then add the spices.
- Lower the heat and cook for additional 2 minutes.
- Remove onions from pan and place in a large baking dish or 2 9×13 inch pans.
- In the same pan, raise the heat back to high and sear the chicken for a few minutes on each side till brown on both sides.
- Place chicken in the baking dish on top of onions and set aside.
- In a small bowl mix the broth, honey, cilantro, cinnamon stick, prunes and apricots, and pour it over the chicken.
- Cover the chicken tightly with foil and bake for 45 minutes.
- Raise temperature to 400, uncover baste the chicken and bake for another 20 minutes to get golden brown.
As cooking has always been her passion, in 2004, Naomi Nachman started her own kosher personal chef business, The Aussie Gourmet, to pursue cater weekly and Shabbat/Yom Tov meals for families and individuals within the Five Towns and neighboring communities and beyond—including Alaska and Israel.