Rami Levy’s New Vision For Jerusalem

By Shani Tamir

For decades, the name Rami Levy has been synonymous with accessibility, reliability, and social responsibility in Israel. From a modest stall in Jerusalem’s Mahane Yehuda market, Levy built a retail empire that reshaped the country’s grocery landscape, introducing fair pricing and customer-first service. But Levy’s entrepreneurial spirit did not end with retail. Over the years, he branched into communications, industry, and real estate—each time bringing the same blend of vision, practicality, and public-mindedness.

Nearly three decades ago, Levy entered the real estate field, guided by creative thinking and a wide-ranging perspective. What began as a natural extension of his business ventures has now evolved into a major presence in Israel’s property market. For Levy, however, real estate is not just about buildings and profits. It is about shaping communities, especially in the city that raised him and remains closest to his heart—Jerusalem.

{Building Jerusalem, Personally

Today, Levy is advancing several projects across Israel, including PRIME Jerusalem at the Holyland site with 268 units, 180 units at the Jerusalem Train Compound, and luxury residences on the Armon Hanatziv promenade. In Rosh Ha’Ayin, he is developing 80 additional units. Yet, as he often says, when it comes to Jerusalem, the projects are personal.

“When I build in Jerusalem, it’s not just business,” Levy explained in one conversation. “I’m creating homes for people, building communities, and investing in the future of this city that I love.”

It is from this philosophy that the VISION project was born—a landmark residential development in Jerusalem designed not only to meet modern standards of comfort and quality but also to embody Levy’s values of community, service, and integrity.

Currently rising in the new Viener Quarter, the VISION project represents an investment in modern urban living, thoughtful planning, and high-quality design. With 298 residential units, the development offers a wide range of apartments—from three- to five-room homes to mini-penthouses and expansive penthouses—each finished with premium specifications.

The buildings, set to reach 30 stories, will provide residents with everything needed for daily life within walking distance. Daycare centers, kindergartens, a synagogue, fitness rooms, commercial spaces, cafes, and an adjacent park with direct access are all integral parts of the project. Underground smart parking and advanced management services further ensure convenience and peace of mind.

Architect Amatzia Aharonson, whose firm has shaped many of Jerusalem’s most iconic landmarks, was entrusted with translating Levy’s vision into reality. “Rami himself understands what Jerusalemites need,” says Aharonson. “Quality of life, security, and community—together with easy access to the commercial and cultural pulse of the city.”

What sets VISION apart is its emphasis on the residents’ experience. “Rami instructed us to deliver more than the standard,” explains Shai Shachar, engineer at Rami Levy Real Estate. “Every detail was planned to meet modern needs while nurturing community values.”

Central to this approach is the exclusive 800-square-meter residents’ complex, designed to foster connection and enrich daily life.

VISION PLAY spans 150 square meters, offering children and teenagers recreational zones with lounge corners, PlayStation stations, big screens, and designated toddler play areas. A family space will also allow residents to host birthdays and neighborhood gatherings.

VISION WORK, covering 450 square meters, provides fully equipped co-working spaces and meeting rooms for professionals seeking modern, flexible solutions.

VISION SPORT, a 200-square-meter fitness and Pilates center, promotes wellness with state-of-the-art equipment.

From construction materials to cutting-edge systems, Levy insisted that VISION reflect uncompromising standards. Apartments will feature underfloor heating, VRF air conditioning with individual room controls, smart energy management, and advanced thermal insulation.

Safety and convenience are also paramount. CCTV systems and a smart underground parking garage—managed directly from residents’ apartments—set a new bar for urban living in Jerusalem.

Beyond the buildings themselves, VISION’s location is one of its most striking assets. Situated near the ridge line of the Viener Quarter, the towers will offer sweeping panoramic views over historic Jerusalem on one side and the Judean Desert on the other.

The site also enjoys excellent connectivity. Proximity to Begin Road and the city’s light rail system ensures that residents are well connected to all corners of Jerusalem, whether for work, leisure, or education.

With VISION, Rami Levy is redefining what it means to build in Jerusalem: creating homes designed for quality living and true community. Find out more today! https://vision-rl.co.il/ing/