Manischewitz® Showcases New Homemade Soup Line, Frozen Babka & Rugelach

For more than 135 years, Manischewitz® has been more than a food brand—it has been a cherished part of American Jewish life and family traditions. From Shabbat dinners and holiday celebrations to everyday comfort meals, Manischewitz has remained a trusted presence at the table for generations.

Manischewitz is introducing its new Homemade Jarred Soup Line alongside the debut of its Frozen Babka and Frozen Rugelach—bringing beloved Jewish comfort foods into today’s kitchens with the perfect balance of heritage, indulgence, and convenience.

The new Manischewitz Homemade Soup Line delivers the comforting taste of traditional Jewish soups in a modern, ready-to-serve format inspired by the flavors many remember from “bubby’s kitchen.” Building on the legacy of Manischewitz soup mixes, broths, and matzo balls, the shelf-stable soups are packaged in 24-ounce glass jars and feature rich, slow-simmered flavors designed to bring warmth and nostalgia to every bowl.

The collection includes seven classic varieties:

Clear Chicken Broth. A savory, golden broth perfect as a comforting starter or foundation for homemade meals.

Chicken Noodle Soup. A timeless favorite featuring tender noodles in a rich chicken broth for the ultimate comfort food experience.

Chicken Matzo Ball Soup. A beloved Jewish classic combining flavorful broth with soft, traditional matzo balls.

Tomato & Rice Soup. A hearty and satisfying soup balancing sweet tomato flavor with tender rice.

Split Pea Soup. Thick, hearty, and comforting with classic homestyle flavor.

Bubby’s Vegetable Soup. A wholesome medley of vegetables inspired by traditional homemade family recipes.

Mushroom Barley Soup. A robust and earthy classic featuring mushrooms and barley in a deeply comforting broth.

In addition to the soup launch, Manischewitz is expanding its frozen bakery offerings with the debut of Manischewitz Frozen Rugelach—classic Jewish bakery favorites crafted to deliver authentic taste and homemade-style quality with modern convenience. 

The new Manischewitz Frozen Rugelach offers delicate, flaky pastries rolled with sweet chocolate filling ready to be baked to a buttery, tender finish. Designed for easy serving and sharing, the rugelach provides consumers with a convenient way to enjoy one of the most beloved traditional Jewish pastries any time of day—from coffee breaks and breakfast spreads to holiday celebrations and dessert platters.

Additionally, the new Manischewitz Frozen Babka brings the beloved Eastern European Jewish bakery classic to home kitchens with the convenience of an easy-to-prepare frozen format. Featuring rich, swirled layers of sweet chocolate filling and tender, cake-like dough, the babka delivers the indulgent taste and homemade quality consumers have come to love. Perfect for brunches, celebrations, holidays, or an everyday treat, Manischewitz Frozen Babka makes it easier than ever to enjoy a traditional favorite fresh from the oven.

Together, the launches reflect growing consumer demand for nostalgic comfort foods, elevated frozen bakery items, and heritage-inspired products that combine authenticity with ease of preparation.

“Manischewitz continues to evolve while staying deeply connected to the traditions and flavors that generations grew up with,” said Mirit Shalvi, SVP of Marketing and Strategic Partnerships at Kayco. “From our new Homemade Soups to the debut of our Frozen Rugelach and Babka, these launches celebrate the emotional connection people have to Jewish comfort foods while making them more accessible for today’s busy consumers. We are excited to showcase how Manischewitz continues to modernize beloved classics while preserving the warmth, authenticity, and memories associated with these iconic foods.”

The launches further reinforce Manischewitz’s ongoing commitment to preserving Jewish culinary heritage while introducing innovative products for modern lifestyles. The brand continues to connect longtime loyal consumers with a new generation discovering Jewish cuisine and culture for the first time.